ISH India 2018 Takeaway: Technologies to recycle water resources to play an important role in luxury bathrooms

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As the world comes to terms with an ever declining water availability, and with Cape Town and Bengaluru on the list of cities to go out of water in the near future, the recently concluded ISH India powered by IPA, addressed precisely issues like these. As the demand for luxury living continues to grow, the future of urban development and smart cities may not just be front of the wall high-tech automated technologies but also back of the wall solutions that ensure air quality is pure, water is clean, resources are recycled and most importantly accessible.


Highlighting the need to re-engineer basic infrastructure solutions and sanitation systems without compromising on luxury amenities, 68 companies from India, China, France and Germany displayed a gamut of new products in sanitation, plumbing and bathroom technologies. With participation from a majority of market leaders in this segment, the platform attracted a wide representation of regional experts, architects and key influencers and the dozens of product launches and live demonstrations kept 6, 567 buyers and industry professionals engaged at the three-day fair.



Business was at peak as many exhibitors confirmed that networking at the fair resulted in strong leads and numerous deals were already in the pipeline in just three days. Mr Jayant Kumar, Head – Projects, Ashirvad Pipes shared: “It has been very exciting response to our new introduction of the worldwide patented product – struther, and even our consultants who knew Ashirvard earlier were happy to know about this new addition. We received a couple of interesting inquiries from builders, developers and couple of consultants showed their interest to know more about the integration of struthe with their systems. We are already part of the next edition as we have to be associated with the industry and we see ISH India as an apt platform.”


Hindware, which recently ventured into back of the wall segment, introduced a new range of products at ISH India and also received serious business inquiries. Mr Rajesh Pajnoo, President – Pipe Division, Hindware said: “We have now ventured into the back of the wall segment and have introduced PVC, CPVC, UPVC plumbing products which cover plumbing range tailored for the Indian market. We have managed to generate a lot of inquiries from retail, builders, and consultants who visited the fair. We are positive about closing many deals and will definitely be there for the next edition in a big way.”


Founder-Architect of Annkur Khosla Design Studios, Ms Annkur Khosla, who was at the fair highlighted: “The idea of having water-rester or pressure reducing valves or how to meter water and attend different aspects of growing concerns is coming out strongly through the product showcase at ISH India. Good design, good technology and good technical feedback is what I will be taking back with me. I am happy that the next edition is in my home city as I would definitely like to attend it.”


Mr Amardeep Singh, Principal Architect, AD Architecture Pvt Ltd explained: “Bathrooms have become a big talking point not just in luxury homes but also among our middle class households. With improving technology, there are so many new things coming in this segment. It is important to have these efforts to create this synergy between various stakeholders.”


Ms Swanzal Kak Kapoor, Architect, Saka explained: “While luxury is a choice each one of us makes, in the context of resources available, we have to couple it with responsibility. Conscious luxury is the way we have to look at for homes and every other spaces we create. At ISH India, what was very interesting that emerged in the interactive session was that there is a wealth of technology available today which can help conserve resources and sensitising architects and interior designers about this is a great step.”


With a continued focus on plumbing, sanitation, bathroom solutions along with a dedicated segments for kitchen, renewable energy and home automation systems in India, the next edition of ISH India powered by IPA will take place from 28 February – 2 March 2019 in Mumbai.


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