The excitement is palpable at Interwood Kitchens in Bengaluru. The company is ready to launch it’s most advanced to date, and proudly ‘Made In India’ line of modular kitchens and wardrobes – Interwood Plus. Starting with the launch in Bengaluru on September 28 and to be followed quickly with the New Delhi launch, the company is looking at entering with this new range in all major metros like Chennai, Hyderabad and Mumbai by the end of first year. Tier 1 cities would be next in line. The entry level of the Interwood Plus will be available at a price ranging between Rs.4.5-6 lacs for a small to medium sized kitchen while the high-end of the spectrum will start from Rs.8 lacs onwards for the same sizes of kitchens.
Says a beaming Mr.Hardeep Sawhney, Managing Director, Interwood Kitchens, ‘Interwood Plus line of kitchens and wardrobes is positioned at the medium-high to premium segment of the market. It is strategically positioned in the gap between our entry level Interwood Classic and the premium German Brands. The new range has been developed to enthral the senses by using lacquered glass surfaces and textured substrates embellished with matching profiles and accentuated by premium accessories and superior ergonomics. This ideal blend of form and function make it a lucrative option for the globally exposed premium customer who wants European quality at honest prices.’
The architect and specifier community that include interior designers, civil engineers, builders etc. are extremely integral to the business plans of Interwood. Adds Mr.Sawhney, ‘ We see the specifiers as a technically prudent link between customers’ aspirations and Interwood. The purchase of kitchens and wardrobes entail a high degree of functional, technical and aesthetic consideration. Without professional help, the whole experience of buying kitchens and wardrobes can become daunting for the end user. At Interwood therefore, it becomes extremely important for us to expose specifiers to our product differentiators and value propositions thereby enabling them to confidently specify our product range to their discerning clientele.’
Detailing on the advantages that Interwood offers to the Architects, Interior Designers and trade fraternity in general, Mr.Sawhney adds, ‘ We give exhaustive design options in our entire product range. We work on a strong and globally relevant design language with emphasis on heightened functionality. We offer a seamless, personalised sales and service experience to the specifier and to the end user through our signature boutiques equipped with an immersive display and professional stylists to guide them through the entire life-cycle of the purchase. We are very competitively priced and provide an “all- encompassing” module glossary that covers the widest range of functional design thereby giving the specifier a huge liberty to design with ease and creativity. As an after-sales policy, our kitchens and wardrobes come with a 10-year warranty.’
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